Glen Allsopp started publishing a post way back in 2016 that looks at what companies are dominating Google? He updated the post for the 2023 edition and it’s a really detailed and interesting read.
Since the post has been written for many years a lot has changed and some things have stayed the same.
The main gist of the article stems from the fact, that what many casual web users think they are seeing a diverse list of websites in Google search results. The facts are they are often owned by just a few brands.
From the article:
The 20 Biggest Sites They’re Behind, Ranked Ascending by Estimated Monthly Search Traffic
These estimates are provided by Semrush for February of 2023 and only take into account traffic from search engines.
Esquire – 28.8M monthly visitors (Hearst)
Collider – 31M monthly visitors (Valnet)
WomensHealthMag – 32.7M monthly visitors (Hearst)
USMagazine – 33.9M monthly visitors (Accelerate360)
ScreenRant – 38.1M monthly visitors (Valnet)
Elle – 40.2M monthly visitors (Hearst)
Cnet – 40.5M monthly visitors (Red Ventures)
Parade – 43.6M monthly visitors (The Arena Group)
IGN – 44.3M monthly visitors (Ziff Davis)
AllRecipes – 56.2M monthly visitors (DotdashMeredith)
GoodHousekeeping – 57.8M monthly visitors (Hearst)
Cosmopolitan – 64M monthly visitors (Hearst)
TvGuide – 65.1M monthly visitors (Fandom)
People.com – 81.9M monthly visitors (DotdashMeredith)
Investopedia – 94M monthly visitors (DotdashMeredith)
MedicalNewsToday – 107.6M monthly visitors (Red Ventures)
SpeedTest – 119.5M monthly visitors (Ziff Davis)
WebMD – 223.1M monthly visitors (Internet Brands)
Healthline – 249.1M monthly visitors (Red Ventures)
MayoClinic – 376.7M monthly visitors (Ziff Davis)
Fandom – 753.4M monthly visitors (Fandom)
Bookmark and read the full article here
