The future of backlinks

Google and backlinks

Matt Southern published a piece on about the future of backlinks.

Google Search Advocate John Mueller was being asked some questions on a podcast with regards to backlinks and penalties associated with unnatural back link profiles.

Mueller wrote:

“Well, it’s something where I imagine, over time, the weight on the links at some point will drop off a little bit as we can figure out a little bit better how the content fits in within the context of the whole web.”

Mueller goes on to add some more details and insights, you can listen to the full podcast on

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