Darpan Munjal posted on X that Atom analyzed their standard listings, these listings do not require a logo. The listings with logos had a 1.6x higher STR.
It’s an interesting tidbit, you can read all the back and forth on X.
Do logos help improve domain sales?
— Darpan (@darpanmunjal) April 29, 2025
We analyzed only our standard listings — where logos are optional.
Domains with logos achieved 1.6X higher sell-through rate over the same 12-month period.
When buyers can picture the brand, they’re more likely to act. pic.twitter.com/54dGufTdlm
