A couple weeks ago Fred Mercaldo announced that he sold Beef.com
Beef.com Acquired by Texas Slim and The Beef Initiative. A press release went out today which you can read an excerpt below:
COTTSDALE, AZ, UNITED STATES, January 21, 2026 /EINPresswire.com/ — Beef.com, one of the most powerful and category-defining digital assets in the global food and agriculture sector, has been successfully acquired by Texas Slim and his affiliated organizations, including The Beef Initiative.
The transaction represents far more than the transfer of a domain name. It marks the transition of permanent, industry-level digital infrastructure—positioned to shape how beef is defined, trusted, accessed, and delivered in the modern economy.
“Beef.com is the foundation we never had — and now we do,” said Texas Slim. “It’s the new cattle drive. The old trails were covered up, but the mission hasn’t changed: move clean, local beef from the producer to the people who need it most. Charles Goodnight had the open range. We have the digital frontier. This isn’t a brand — it’s sovereign infrastructure, built to restore self-reliance one handshake at a time.”
